At ThirdStory, our practice is built on the understanding that powerful innovation requires more than just a way of 'doing'. It demands a fundamental way of 'thinking' and 'being'.

As our research into end-of-life experiences in Aotearoa New Zealand continues, one insight is becoming impossible to ignore: the quality of our final days is shaped long before death arrives.

Our research into end-of-life experiences in Aotearoa New Zealand began with many questions. Yet, one has emerged with striking clarity: When does the end of life begin, and what does it truly mean?

What if the way we die spoke as loudly about our society as the way we live? In Aotearoa New Zealand, the growing crisis in end-of-life care exposes deep cracks in how we value life itself.

The story about young men told by Netflix drama Adolescence is bleak. ThirdStory’s project This is Manly is exploring how positive role models can change the narrative for young men.